As the CEO, I find it challenging at times to take a moment to “pause and assess our course.” My time is often consumed by operational tasks, but without this deliberate reflection, there is a risk we might be going full-speed in the wrong direction. So let’s now take a moment to pause and reflect.

The key to creating successful products and services that people love to use is to have a good understanding of your target audience – you need to understand more than just basic demographics. Personas help you both to understand your target audience and communicate this knowledge internally.

A service blueprint is a visual representation that describes the sequence of steps as well as people, systems, processes, data and components involved in the delivery of a service from the customer’s perspective. 

A customer journey is the process or sequence of steps that a customer goes through when they interact with your business or brand, from the moment they become aware of your product or service until they become loyal fans and advocates. A customer journey helps you understand your customers’ needs, pain points, emotions, and goals at each stage of their interaction with your business.

If a picture says more than a thousand words, then an interactive prototype says more than a thousand pictures. Interactive prototypes are mockups of your service that look and behave like the real thing. They allow you to simulate the user experience and get feedback on the usability, functionality and desirability of your servic