Riimu’s mid-year review 2023

As the CEO, I find it challenging at times to take a moment to “pause and assess our course.” My time is often consumed by operational tasks, but without this deliberate reflection, there is a risk we might be going full-speed in the wrong direction. So let’s now take a moment to pause and reflect.

People in a maze
Using customer journeys to drive growth and relevance

A customer journey is the process or sequence of steps that a customer goes through when they interact with your business or brand, from the moment they become aware of your product or service until they become loyal fans and advocates. A customer journey helps you understand your customers’ needs, pain points, emotions, and goals at each stage of their interaction with your business.

customer journeydesigngrowthrelevanceservice design
Prototype screens for a fictional mobile application
Prototype your way to success

If a picture says more than a thousand words, then an interactive prototype says more than a thousand pictures. Interactive prototypes are mockups of your service that look and behave like the real thing. They allow you to simulate the user experience and get feedback on the usability, functionality and desirability of your servic